The Story Will Tell You What Happens Next.

I was at The Long Table with Yinka Obebe and a group of other fantastic people, on Sunday evening. Yinka asked me, "in all your years moving capital around, what's the most unlikely thing you've found?"
I didn't hesitate.
It's this: capital doesn't move on numbers, alone. It moves on belief. The crazy, the dumb, the unexplainable, funny reasons people actually release money — that's usually 80% of the real story, and the logic and spreadsheet are just the receipt afterward.
Ifeanyi Emene posed what he called "a mystery" on the Lagos Angel Network group. Nigeria's macro story, on paper, is arguably the best it's been in a generation:
The Nigerian stock market (up roughly 58% ytd) is one of the best-performing stock markets on earth this year, not just in Africa. Our external reserves crossed $54 billion in September, an 18-year high.
All three major agencies — Fitch, Moody's, and now S&P — have upgraded Nigeria's sovereign rating within the last 18 months. S&P moved us to 'B' in May. That's three independent institutions saying the same thing in the same direction, which almost never happens.
And yet, a 12.5kg cylinder of cooking gas has been retailing around N21,000 this year. For someone on the ₦70,000 minimum wage, that's over a quarter of a month's salary—to cook.
I don't think it is a mystery.
I think it's two different audiences being told two different stories, and both are true at once.
The reserves-and-ratings story is narrated to institutions—rating agencies, foreign portfolio managers, people who need a coherent turnaround narrative to justify re-entering.
The cooking-gas story is lived by households who don't get the luxury of narrative distance.
Both are honest accounts of the same economy. They just don't share an audience, and they don't share a currency of belief.
Reminds me of Lehman Brothers and GameStop…
Three days before Lehman collapsed in 2008, its numbers looked stronger than the year before. Best capital position it had reported in a while. Then the story flipped—not the balance sheet, the story—and belief left the room. Credit left with it.
A bank doesn't die from bad numbers. It dies from a bad story arriving faster than the numbers can correct it.
GameStop is the mirror image. In 2020, every metric said it should have gone under. Then a community on Reddit decided the story should be "we bet against corporate America," and a company that was supposed to die was suddenly worth $11 in 2021.
Same company. Same fundamentals, more or less. Entirely different fate—because the story changed before the numbers did.
So here's what it is...
Don't ignore the numbers—audit them.
They matter, but the story much more.
Because if you want to understand where capital goes next, or why an economy that's "doing well" doesn't feel like it, follow the story being told, and ask who's telling it and to whom.
The numbers may tell you what happened, but the story will tell you what happens next.




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